Melinda Bush's Insider Collection News

Melinda Bush, C.H.A./C.T.C
Chairman/Chief Executive Officer
Editorial Director

NEW YORK, N.Y. -- Melinda Bush, a 25-year travel-marketing veteran and CEO of the Insider Collection, announced today the addition of a meetings and incentives network to The Insider Collection, marketing service for independently branded, luxury hotels and resorts.

The Insider Meetings & Incentives Network will offer its nearly 80 member properties competitive strength against 20,000 pre-qualified meetings and incentives planners who focus on the luxury market category.

"These are the difficult -to-find planners,"according to Melinda Bush, Insider Collection Chairman, "whose meetings average 25-100 in size, usually with short lead time and demands for high-end properties." The planners are focused on such industries as pharmaceutical, financial, insurance, entertainment, fashion, publishing, corporate boards as well as specialized group events like incentives and corporate sales programs.

Meeting planners will be able to issue electronic RFPs that will be routed immediately to the Insider Collection properties they choose. The meeting planners will benefit from unique content developed for their needs, and property members can reinforce their messages with electronic broadcasts developed to bring news and special offers to meeting planners.

“This expansion is made possible because of the outstanding reaction of the industry to The Insider Collection. Our contacts in the field have proven that there is a strong demand among travel agents and meeting planners for better ways to communicate with luxury resorts and hotels,” said Mrs. Bush. “Our theme of ‘insider information, insider services’ will now be extended to meeting planners, and drive more sales for the luxury market and our valued member hotels and resorts.”

Pebble Beach Resorts, The Boca Raton Resort & Spa, The Loews Regency,The Hotel Bel-Air, Pinehurst, The Homestead, The Loews Portofino Bay Hotel at Universal Orlando, The Williamsburg Inn, The Century Plaza Hotel, The Ojai Valley Inn, The RockResorts' Lodge at Rancho Mirage, The Broadmoor and Williamsburg Inn are among the Insider Collection members who have benefited from Insider Collection agent membership...and will now be expanded into Insider Collection Meetings & Incentives Network.

According to Mrs. Bush, "the combination of Insider Collection Trade and Insider Collection Meetings & Incentives allows independently branded 4 & 5-star hotels and resorts to gain a competitive edge and complete coverage of their two most important markets - agent and meeting planners - with one simple and cost effective program that delivers results direct to the property."

"Our goal," said Mrs. Bush, "is to take the headaches and guesswork out of finding the right markets for our Insider Collection properties and supporting the effort with regular communications and private bookable web portals into each market. The Insider Collection Trade Portal reaches 10,000 online sellers of luxury travel on 24 x7 daily basis with regular broadcasts and a private web portal that acts as an electronic brochure to the agent and their clients The Insider Collection Meetings & Incentives Portal targets 20,000 pre-qualified meeting and incentive planners with a meetings directed 24 x7 editorial web service and an important RFP planning technology that directs the qualified meetings and group requests to Insider Collection member properties with the assurance that Insider Collection endorses and stands by these properties as the right choices for their specific type of meeting or clientele."

As the former Executive Vice-President, Publishing Director, and editorial director of Hotel & Travel Index and founder of Premier Hotels & Resorts, Melinda Bush is recognized as a trusted expert on luxury properties worldwide. She personally endorses each member of the Insider Collection, guaranteeing that top agents and their clients will be treated like “insiders” in any of the Collection’s hotels and resorts.

Hotels and resorts pay a monthly fee to be a member of Melinda Bush’s Insider Collection and are able to take the bookings direct at their property or via their reservations channel of choice.

For more information on Melinda Bush’s Insider Collection, contact Hospitality Resources Worldwide at 1-866-733-2900 or e-mail info@insidercollection.com, or click on the button below.